Phantom Office
Walk in alone. Walk out with a full staff.
Phantom Office is a hands-on workshop for entrepreneurs, 1-3 person teams, and anyone running a business. In one Saturday session, you build a team that answers your email, catches your leads, keeps your social moving, and gets your books ready for your accountant. Then it keeps working after you go home. Everyone walks out with their own AI agent set up and ready to go in Grok Bot.
$597 flat. 12 seats. Saturday, October 31, 2026. Doors open 9:30 AM. Class runs 10 AM to 2 PM CT. In person in Frisco. I share the exact venue after you sign up.
Includes coffee and breakfast, plus lunch.
$197 is a non-refundable reservation. The other $400 is refundable until doors open. (See the terms)
Bring a laptop and a working Grok Bot account.
The problem
You wanted to hire. You couldn't afford it, or you didn't want the headache.
So nights, weekends, and every "I'll get to it Monday" pile up on you. Leads go cold. Emails sit. Nobody's posting. The books are a shoebox.
The idea
Phantom Office gives a small shop the reach of a full team. Six roles, each with a job, a brief, and a place to report. They don't call in sick. They don't clock out.
I build on Grok Bot because it's the easiest to start and the most mobile-friendly for a live room. A working Grok Bot account is required.
Meet the staff
(Public pages: titles only. Names are taught in class.)
Each role sits on your accounts. Built on Grok Bot. Nothing goes out under your name without your approval. They come online in this order.
Chief of Staff
Owns: the office overview. The one you talk to when you want to know what's going on.
Connects to: Google Drive or Dropbox (file home for the office).
First job in session: connect file storage and set up the Phantom Office folder with a subfolder for every role.
Admin
Owns: inbox and calendar watch. Replies to emails and texts, and handles calls when needed.
Connects to: business email + calendar.
First job in session: check email first, then calendar.
Books
Owns: categorizing transactions and month-end reporting for your accountant.
Connects to: Wave if you have nothing else, or your existing books tool (QBO, Xero, or similar).
First job in session: connect the books tool and categorize a first batch of transactions.
Visibility
Owns: local and search visibility.
Connects to: Google Business Profile, Analytics, and Search Console (free stack only).
First job in session: open or access those three and confirm they're ready to watch.
Sales
Owns: new inquiries, pricing answers, proposals.
Connects to: website inquiry form access (or note where leads land) + any CRM. If you have no CRM, free Airtable in class.
First job in session: point Sales at where new leads arrive.
Content
Owns: keeping social and brand messaging sounding like one business.
Connects to: social logins you actually use + a folder with brand logos and photos.
First job in session: read what you've already posted and learn the brand from that.
What would this staff cost to hire?
Hiring people for Admin, Content, Sales, Visibility, and Books in Dallas–Fort Worth runs about $285,000 a year in wages alone.* Phantom Office is $597, and you walk out with your AI staff running on your own accounts.
What each role costs per hour in DFW (median wage):
- Admin$22.81/hr
- Contentabout $23/hr
- Sales$30.42/hr
- Visibility$36.17/hr
- Books$24.86/hr
Together: about $137/hr, before payroll taxes or benefits.
*Median DFW wages, U.S. Bureau of Labor Statistics (May 2025), plus PayScale Dallas for social media coordinator. Assumes one full-time hire per role. AI staff roles support your work and don't replace everything a full-time employee does. Content hourly is estimated from annual pay.
Real, not phantom
The name is a joke about the hours. The staff isn't invisible.
Every role has a title, a written job description, a live channel, and a first task running before you leave. You pick the names in class. Nothing goes out under your name without your approval. You see what each one did, every day.
How it works
- 1
Doors open at 9:30 AM.
Check-in and getting all twelve people logged into Grok Bot before the clock starts. Coffee and breakfast, plus lunch, are included.
- 2
10:00 AM: set up the office.
Chief of Staff comes first. You connect your file storage and create the Phantom Office folder with a folder for every role.
- 3
Bring in the staff.
Admin, Books, Visibility, Sales, and Content come online, each pointed at its own folder.
- 4
Give each one a first job.
Real task, real account.
- 5
Approve and go live by 2:00 PM.
You review what each one is about to do, then switch them on.
The session ends at 2:00 PM. Your Saturday afternoon is still yours.
Who it's for
Entrepreneurs, 1-3 person teams, and anyone running a business. If you're the one answering the phone at 9 p.m., this is for you.
If your company has outgrown that, this room isn't built for you. I work with larger companies one-on-one as a Fractional Chief AI Officer.
What to bring
- A laptop. This is not a phone-only day.
- A working Grok Bot account. Set it up before session day and make sure you can log in. This is the one thing that can wreck your session if it's missing.
- Logins for your email, calendar, and file storage (Google or Dropbox)
- Logins for any social accounts you use
- Access to your website's inquiry form settings, if you have one
- Login for your books tool, if you have one
Who's teaching
I'm Don "Bee" Branzuela. Hospitality and events are where I started, running real crews on real deadlines.
What it costs, plainly
Workshop
$597 flat, charged in full at booking. Includes coffee and breakfast, plus lunch.
Tool subscriptions
about $100 to $200 a month, depending on how much you use them, paid to the tool providers, not to me.
Optional community after the workshop
$97/month for a weekly one-hour group call, tool updates, and support.
Payment and refunds
$597 charged in full at booking. $197 is a non-refundable reservation that carries to another session for 12 months. The $400 is refundable for any reason if you let me know before doors open at 9:30 AM on session day. No-shows forfeit it. If you booked before a date was announced and the announced date doesn't work, you get the full $597 back.
Send refund requests to don@dynamicbuzzdigital.com.
FAQ
From the blog
Related reading on building AI staff with Phantom Office.
Walk in alone. Walk out with a full staff: what Phantom Office actually builds
Read more 5 min readAI staff vs hiring: when a solo operator should build roles instead of payroll
Read more 4 min readReal, not phantom: approval gates so nothing goes out under your name
Read more 4 min readWhat to bring to a Phantom Office session (Grok Bot + the six logins)
Read more 4 min readFirst 12 free seats: complimentary invite vs the $597 Live workshop
Read more 4 min readGrok Bot vs Claude: how their agents differ (and why Phantom Office uses Grok Bot)
Read moreSave your seat.
12 seats. Saturday, October 31, 2026. Doors open 9:30 AM. Class runs 10 AM to 2 PM CT. In person in Frisco. I share the exact venue after you sign up. Includes coffee and breakfast, plus lunch. The waitlist gets first shot at seats when booking opens.
Bring a laptop and a working Grok Bot account.
$597 charged in full at booking. $197 is a non-refundable reservation that carries to another session for 12 months. The $400 is refundable for any reason if you let me know before doors open at 9:30 AM on session day. No-shows forfeit it. If you booked before a date was announced and the announced date doesn't work, you get the full $597 back.
Questions or refund requests: don@dynamicbuzzdigital.com
Stop being the only one on the schedule.
12 seats. Saturday, October 31, 2026, 10 AM to 2 PM, in Frisco.